How And Why Elevator Advertising Is Better Than Conventional Methods?

Every business requires a certain amount of marketing for their products. Marketing allows the business to reach out to new and potential customers who will buy the product or the services and will help in increasing sales. Increased sales mean a business will start having more profit which will only increase further opportunities. One of the most common marketing strategies is choosing the advertising medium. There are many like print media, television, radio, social media, etc. which can be chosen from. but one of the most recent advertising mediums that is gaining traction is elevator promotional marketing ads.

About lift advertising

Lift advertising is something that is growing quite popular among the businesses off late, and the reason is the need for captivating the audience's attention span. With time people are less attention span due to several distractions. This is why it is important to make sure that potential customers can be captivated for a certain time and also that the ad is exposed continuously to them regularly.

Lift advertising caters to these objectives perfectly, as one can see a lift ad when standing inside the elevator or if the ad is posted on the door then while passing through it. a normal person tends to use a lift 4 to 6 times a day and therefore allows the ad to be exposed to a person 4 to 6 times. these ads are mostly used on buildings with lost many floors and also is created keeping in mind their target audience. 

Better performance than others

When it comes to print media people can easily forget about them and they may not get the needed exposure as well. for example, there is a print ad in a newspaper. The reader will see the ad, fold the newspaper and will most properly not read it again. This means the person can easily forget about the ad and the product they read about. but when it comes to lif ad, the advertising will be visible to potential customers many times a day, which means these ads can leave a better impression. This leads to better performance as compared to other ad types. 

Benefits of lift ads

Some of the major benefits of using lift ads are:

·         Creative: the ads displayed on lifts can be easily tweaked and one can go all creative with them to bring it to the lift users' attention. Lift wraps, door vinyl, elevator advertising screens, etc are quite effective when it comes to creative elevator ads.

·       Cheap: unlike other advertising mediums, lift ads are much more cost-effective. Therefore the smaller businesses can easily use this particular type of advertising without spending too much but get good returns from it.

·         Recall value: the ads seen while standing inside a small elevator when you have nothing else to do is, usually more. People pay attention to these lift ads and thus recall the product for a later time.

·         Customize: lifts can be in any building, like whether it is a residential building, an office building, a commercial high rise, etc. businesses can choose and customize their ads according to the type of people who will see the ad.